LASH ENHANCEMENT HISTORY
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FIRST EYELASH CURLERS
While there's a discrepancy over who exactly invented the eyelash curler, a 1931 patent claims it was William McDonell who called it the Kurlash. It wasn't too different from the curling wonders of today—made of stainless steel and modeled after scissors. They become very popular as they curled the lashes within seconds and were relatively inexpensive. In 1933, the term mascara came into play and Maybelline designed a 10-cent package sold in drugstores.
In1906, in a beauty salon in front of an invited audience of hairstylists, German hairdresser Karl Ludwig Nessler, also known as Charles Nestle, demonstrated the first permanent wave for hair, the precursor to the modern-day perm.